Organika
2012/01/11
Sonia believes in the need to preserve environmental resources. That is the reason of Organika program within the framework of our Corporate Responsibility.
We have always been aware that the planet's future lies in all of us, companies and individuals.
Being in some way linked to the wood, we think in trees as the first resource to protect. And we decided to enroll in a regional reforesting plan in order to contribute to stop the process of deforesting that is happening around the planet.
After a while, we saw the United Nations initiative: 2011, the International year of Forests. Considering that their project and ours shared the same philosophy, we contacted them and we become part of this global project. Project which aims primarily to restore forests and ecosystems across the planet.
Sonia wants to be part of this noble purpose. In addition to the brand philosophy about the commitment to the future and we believe this project shares the same point.
In short, our commitment to the planet is about adding our grain of sand in the immediate environment:
Think global and act local.
The regional Reforestation Plan is done by planting walnut (juglans regia) which will provide:
- That each tree planted release to the atmosphere 28,000 m3 of oxygen. The equivalent of the consumption of a human being over a lifetime.
- 400,000 liters of water per year will be released to the environment for each new walnut.
- The creation of 10,000 kg of natural organic fertilizer for the soil which will prevent the erosion.
A small gesture from our side can have a major impact on our environment. Sonia does not want to miss the opportunity to return to the nature the resources it gives us.